While the word “data” has been common since the 1940s, managing data’s growth, current use, and regulation is a relatively new frontier. Governments and enterprises are working hard today to figure out the structures and regulations needed around data collection and use. According to Gartner, by 2023 65% of the world’s population will have their personal data covered under modern privacy regulations.
Domino’s Pizza, one of the world’s top restaurant brands, already knows how to translate data into great customer experiences and stronger sales with Talend. Over the past five years, the company has used Talend to integrate 100’s data sources into a single source of customer information — and has harnessed that data to improve everything from personalized promotions to logistics to financial forecasting. The latest ingredient to their success?
“What should you and your business focus on when trying to create better customer journeys and beat competition?” That was the question we asked Countly data captains (also known as Countly customers) when trying to determine how well they collect customer experience metrics and how well they were using that data to make data-driven decisions.
Organizations today are expected to fully utilize their data to speed decisions and drive business value. Modern analytics can help.