Fix the broken promise of Customer 360 initiatives

Investment in Customer 360 is supposed to lead to truly transformative results, from marketing and sales efficiency to product innovation. Too often, the reality isn’t delivering on that promise. Despite significant and increasing spend on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences. The promise of customer 360 has failed because of unhealthy data — data that's inaccurate, hard to access, and difficult to transform.

How to Use Apache Iceberg in CDP's Open Lakehouse

In June 2022, Cloudera announced the general availability of Apache Iceberg in the Cloudera Data Platform (CDP). Iceberg is a 100% open-table format, developed through the Apache Software Foundation, which helps users avoid vendor lock-in and implement an open lakehouse. The general availability covers Iceberg running within some of the key data services in CDP, including Cloudera Data Warehouse (CDW), Cloudera Data Engineering (CDE), and Cloudera Machine Learning (CML).

Automate Your Report Process with Databox

Whether you’re creating reports for your clients or simply looking to improve your internal reporting process, manual reporting can be complicated and time-consuming. Copy and pasting the data you need from different tools into your own presentation takes time and leaves room for errors. Automating this process will not only save hours of work, it can improve the quality and cadence of your reports.

Introducing Applied Machine Learning Prototypes

Applied Machine Learning Prototypes (AMPs) are open source projects that will fundamentally change the way data scientists build, deploy, and monitor ML models. These fully-developed prototypes are built around common industry use cases — like Churn Prediction Monitoring, Anomaly Detection, and more — and can be customized to give you significant head start. Available in Cloudera Machine Learning, AMPs are tested, trusted, and research backed by Fast Forward Labs.

What is the Impact of Using a Business Analytics Dashboard?

It's common knowledge today that business intelligence (BI) dashboards are powerful tools that can help you track and analyze your business performance, identify trends and patterns, and make better decisions based on data, not gut feeling. There several benefits to using a business intelligence dashboard, and it can have a big impact on your business.