The Repurchase Rate: How to Calculate It and Why it Matters for E-commerce

As an e-commerce retailer, which business metrics matter the most to you? Net revenue? Business growth? Conversion rate? All these KPIs are important, but there could be one critical e-commerce metric you’re overlooking: The repurchase rate. All e-commerce business owners worry about how many units of their products or services they’re going to sell, and how much revenue they’ll make. It turns out that focusing on existing customers could be the key to increased long-term revenue.

Integrate.io Achieves Google Cloud Ready - BigQuery Designation!

We are excited to announce that Integrate.io has achieved Google BigQuery designation! Google's BigQuery service is a great way to store and analyze large amounts of data. To ensure customers have confidence in their integration, Google engineers do validation tests on the integrations before they're allowed into their system - making sure everything works as expected!

Build Robust and Efficient Analytics Engine with Hevo's Data Transformation

In today’s digital age, robust and faster data analytics is essential for your organization’s growth and success. The faster you deliver analytics-ready data to your analyst, the faster they can analyze and derive insights. Though you would have adopted the ELT process with EL data pipelines to load data quickly to the warehouse, your team would still face inefficient and delayed analysis.

How to Conduct a Thorough Landing Page Analysis | Data Snack #14 | Hubspot Marketing & Databox

Today we’re talking landing pages—whether you’re investing time and resources into content and SEO or rely heavily on paid search and paid social, all that website traffic won’t mean much if the landing pages you’re driving traffic to aren’t converting well.

The Modern Data Stack Ecosystem: Spring 2022 Edition

Welcome to the Spring 2022 Edition of the Modern Data Stack Ecosystem. In this article, we’ll provide an in-depth look at the Modern Data Stack (MDS) ecosystem, updated from our Fall 2021 edition. We also highly recommended our article, The Future of the Modern Data Stack, to anyone who is new to the MDS and wants to learn about its history.

New Pathways to New Insights

To this point, AI has been applied to augment analytics in a somewhat bifurcated fashion. On one hand, we have seen natural language support the business consumer that requires simple answers to known questions, helping them quickly take action. And, on the other, AI helps content authors and BI developers auto-suggest charts and automate data preparation, improving efficiency and reducing manual workloads. But, there’s a gap, and the value is huge.