Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.
The next generation of 5G networks are unlocking a mind-bending array of new use cases. Blistering speed, super low latency, and access to more powerful mobile hardware bring VR, AR and ultra high-definition experiences into sharp focus for the near future. But there’s a bigger shift being driven by 5G, and it’s not actually about speed at all. It’s about re-thinking the modern telco business model.
Navistar is a leading global manufacturer of commercial trucks. With a fleet of 350,000 vehicles, unscheduled maintenance and vehicle breakdowns created ongoing disruption to their business. Navistar required a diagnostics platform that would help them predict when a vehicle needed maintenance to minimize downtime.