ServiceNow is focused on making the world work better for everyone. More than 7,700 customers rely on ServiceNow’s platform and solutions to optimize processes, break down silos and drive business value. Achieving 20% year-over-year growth with a 98% renewal rate (as of Q1 2023) requires a data-driven understanding of the customer journey.

The rise of generative AI (gen AI) is inspiring organizations to envision a future in which AI is integrated into all aspects of their operations for a more human, personalized and efficient customer experience. However, getting the required compute infrastructure into place, particularly GPUs for large language models (LLMs), is a real challenge. Accessing the necessary resources from cloud providers demands careful planning and up to month-long wait times due to the high demand for GPUs.

The best marketing is truly data-driven, creating powerful product promotions and offers through an understanding of customer needs and preferences. But for many organizations, building this understanding is more akin to solving an ever-growing jigsaw puzzle (with no easy edge pieces!) than reading data insights from a beautiful dashboard.

When businesses share sensitive first-party data with outside partners or customers, they must do so in a way that meets strict governance requirements around security and privacy. Data clean rooms have emerged as the technology to meet this need, enabling interoperability where multiple parties can collaborate on and analyze sensitive data in a governed way without exposing direct access to the underlying data and business logic.

Historically, only a few AI experts within an organization could develop insights using machine learning (ML) and predictive analytics. Yet in this new wave of AI, democratizing ML to more data teams is crucial—and for Snowflake SQL users, it’s now a reality.

The excitement (and drama) around AI continues to escalate. Why? Because the stakes are high. The race for competitive advantage by applying AI to new use cases is on! The launch of generative AI last year added fuel to the fire, and for good reason. Whereas the existing portfolio of AI tools had targeted the more technically minded like data scientists and engineers, new tools like ChatGPT handed the keys to the kingdom to anyone who could type a question.

Our recently released predictions report includes a number of important considerations about the likely trajectory of cybercrime in the coming years, and the strategies and tactics that will evolve in response. Every year, the story is “Attackers are getting more sophisticated, and defenders have to keep up.” As we enter a new era of advanced AI technology, we identify some surprising wrinkles to that perennial trend.

At our recent Snowday event, we announced a wave of Snowflake product innovations for easier application development, new AI and LLM capabilities, better cost management and more. If you missed the event or need a refresh of what was presented, watch any Snowday session on demand. Let’s dive into all new releases in September, October and November.

It’s a milestone moment for Snowflake to have achieved FedRAMP High authorization on the AWS GovCloud (US-West and US-East Regions) . This authorization, from the Federal Risk and Authorization Management Program (FedRAMP), is one of the most rigorous security endorsements a cloud service provider (CSP) can achieve.

You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. While digital advertisers and paid media professionals are on the hook to build ample sales pipeline and maximize return on ad spend (ROAS), they’re also expected to deliver personalized advertising content while navigating evolving privacy requirements and adhering to consumer expectations—all while extracting insights from siloed ad platforms.

Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.

We had a jam-packed week alongside more than 60,000 attendees at Amazon Web Services (AWS) re:Invent, one of the largest hands-on conferences in the cloud computing industry. Engaging with partners and customers — and showcasing what’s new on the Snowflake product front — made for a dynamic time in Las Vegas. Here are highlights from the collaborations, integrations and product enhancements that we were proud to dig in to throughout the week.

Apache Iceberg’s ecosystem of diverse adopters, contributors and commercial support continues to grow, establishing itself as the industry standard table format for an open data lakehouse architecture. Snowflake’s support for Iceberg Tables is now in public preview, helping customers build and integrate Snowflake into their lake architecture. In this blog post, we’ll dive deeper into the considerations for selecting an Iceberg Table catalog and how catalog conversion works.