The emergence of generative AI (gen AI) heralds a new, groundbreaking era for advertising, media and entertainment. According to a recent Snowflake report, Advertising, Media and Entertainment Data + AI Predictions 2024, gen AI is going to transform the industry — from content creation to customer experience. The companies that will come out ahead during this time are those that most successfully and quickly supercharge their data strategy.

Optable’s end-to-end data clean room platform for the advertising industry integrates with BigQuery to enable audience activation and insights.

Hybrid cloud plays a central role in many of today’s emerging innovations—most notably artificial intelligence (AI) and other emerging technologies that create new business value and improve operational efficiencies. But getting there requires data, and a lot of it. More than that, though, harnessing the potential of these technologies requires quality data—without it, the output from an AI implementation can end up inefficient or wholly inaccurate.

Our ability to tell stories is an art form as old as language itself. From ancient cave paintings to oral traditions passed through generations, the essence of stories has evolved alongside our communication methods. It began with visual tales etched on cave walls, transitioned into spoken narratives, and eventually found its way into written, printed, and typed forms.

The pharmaceutical industry generates a great deal of identifiable data (such as clinical trial data, patient engagement data) that has guardrails around “use and access.” Data captured for the intended purpose of use described in a protocol is called “primary use.” However, once anonymized, this data can be used for other inferences in what we can collectively define as secondary analyses.

Time series data is everywhere. It captures how systems, behaviors and processes change over time. Enterprises across industries, such as Internet of Things (IoT), financial services, manufacturing and more, use this data to drive business and operational decisions. When using time series data to perform analytics and drive decisions, it’s often necessary to join several data sets.

A part of Gemini in BigQuery, data insights leverages table metadata and profiling information from Dataplex to surface relevant, executable queries.

How to build a flexible pipeline to output Cloud SQL for SQL Server audit records to internal or external sinks with minimal coding in Cloud Data Fusion.