Early-stage growth: Why shifting the founder mindset is critical to acquiring your first 10 customers
Growth. It’s the mountain every startup founder must learn to climb in order to run a successful business. And as with any great mountain, the journey to the top never feels more daunting than at the base. How your startup earns its first 10 customers will set the tone for the rest of the trek and determine how fast your team reaches the summit — if at all.