CPG executives invest billions of dollars in trade and consumer promotion investments every year, spending as much as 15-20% of their total annual revenues on these initiatives. However, studies show that less than 72% of these promotions don’t break even and 59% of them fail. Despite these troubling statistics, most CPG organizations continue to design and execute essentially the same promotions year after year with negligible hope of obtaining sustained ROI.

Ransomware has become a familiar front page news topic thanks to recent high-profile attacks against a major meat producer and an East Coast operator of a critical oil pipeline. Also, consider the attack on a provider of software tools to IT outsourcing shops that let hackers paralyze hundreds of businesses on all five continents. No doubt the ransomware threat is serious, and now Washington is mobilizing to wipe out a scourge it formerly treated only as a criminal nuisance.

It’s been a while since the digital era took off. But with the onset of the pandemic when businesses and industries had to move to online platforms, the need for it became extremely evident. Be it for marketing purposes or selling products and services, today, every business makes use of online channels, and understands the importance of a strong social media presence. But conducting extensive campaigns are tedious and can burn a hole through your wallet.

Dynatrace is a cloud monitoring platform and is used by many organisations to measure the performance of their production systems and to set thresholds against which performance tolerance are measured. During testing Dynatrace can be used to monitor how the application under test responds during your performance tests as well as providing the capability to drill down into performance issues you may need to investigate.

We all know that if we are developing something that runs on the web using browsers then cross-browser testing needs to be done. There is another variation of cross-browser testing – cross-device testing. If we have an application that is supposed to work on a device and is used by a set of people who may be using multiple devices then cross-device testing is needed.

Learn how to design normalized schemas that make life easier for analysts and data engineers.

What a year we have had! Hypergrowth, a huge community, and lots of recognition. But what we are most proud of is how Kong’s technology has impacted the world, thanks to our users. We can’t thank these users and the community enough for making Kong the most adopted open source API gateway out there. In fact, our technology just crossed 30,000+ stars on Github . And with over 2M instances and more than 257M downloads our OSS community has more than doubled over the last year.

Much has changed since the global pandemic. For those of us who work in mobile, it's essential to know how the app landscape has evolved and how mobile engineering teams need to respond. Read on to discover our insights.

We all know the updated features in PHP 8 that was released a few months earlier. Now there is a new set of features expected to release on 25 November 2021. It is one of the most used programming languages nowadays. With the recent updates in the 8th version, the usage of PHP language has become increased. Developers at PHP are continuously working to improvise the features. The team has recently announced the list of features that are going to be released in the upcoming version of PHP.

Errors in payment gateway functionality have enormous potential to derail the relationship between consumer and vendor. Customers expect seamless, functional transactions without confusing messages or complicated steps. They expect security, privacy, and safeguards against over or underpayment. Any misstep in the payment process can lead to abandoned shopping carts, deleted apps, and consumer frustration. The best way to ensure payment functionality is with a clear payment gateway testing strategy.