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Salesforce Data Enrichment: What You Need to Know

Your CRM software is the backbone of your business, empowering sales reps and marketing teams with valuable customer insights. Salesforce, the world's leading CRM software with nearly 20 percent market share, offers a wealth of features and functionality that many organizations have yet to fully explore.

How to tap into customer journey testing to enhance UX

One of the most critical pieces to delivering on users’ expectations is understanding their experience and extensively testing the entire lifecycle of their journey, from initial awareness, through the purchase process and ongoing use, to the end of their relationship with your company. Each interaction is an opportunity to test UX quality and brand consistency.

Popular instant messaging and chat protocols

Chat and instant messaging are a key part of how many applications are driving product adoption, user engagement, and retention. As a product owner or developer, you’re almost spoiled for choice when it comes to deciding how to implement chat in your product. In this article, we’re going to go deep and look at the protocols that power chat.

Data-Led Growth: How FinTechs Win with App Event Analytics

In the rapidly shifting world of financial technology (FinTech), acquiring and retaining new customers to achieve long-term business growth requires a proactive approach to user experience and application performance optimization. As FinTech companies compete against rivals to grow a user base and revolutionize how consumers manage their finances, they increasingly depend on data-driven insights to optimize their mobile applications and deliver exceptional user experiences.

How to support API analytics and Monetization with the Moesif Plugin for Envoy WASM

Moesif is offering a new Envoy plugin for Envoy’s latest proxy supporting WebAssembly. Envoy is an open-source edge and service L7 proxy designed for cloud-native applications. Originally built at Lyft, it’s now part of the Cloud Native Computing Foundation. It provides a universal data plane API and is commonly used as a service mesh in microservices architectures, where it provides advanced load balancing, and API observability.

Announcing Moesif API Analytics and Monetization For WSO2 Choreo

As part of our mission to serve developers, product managers, and other Moesif users better, we’ve teamed up with the API experts over at WSO2 to connect the capabilities of Moesif and Choreo. Choreo was created by WSO2 to push forward the next generation of application development. Inside Choreo is a SaaS application development suite designed to accelerate the creation of digital experiences.

Leveraging Test Automation for Next-Level Software Quality Assurance: A Preview of Katalon's ATG

As the world rapidly embraces digital transformation, software development, and its corresponding testing methodologies evolve to meet the increasingly high expectations of consumers. Automation, while not a new concept, continues to be a vital factor in this evolution, providing a plethora of benefits that cannot be understated. Indeed, the world of automation is mature, with countless companies leveraging it to enhance their software development lifecycle.

Exploring The Salesforce Data Integration Landscape

In today's data-driven world, organizations strive to build a comprehensive Customer 360 view to gain valuable insights and deliver personalized experiences. Salesforce, as a leading customer relationship management (CRM) platform, offers powerful tools to manage customer data. However, to achieve a complete view of customers, it's essential to integrate data from various external sources into Salesforce.