What is a data lifecycle? From birth to death, from source to destination, data seems to always be on a journey. If storage and compute were free or there were no laws like the “Right to be Forgotten” within policies such as “General Data Protection Regulation” or GDPR for short, organizations might never delete information. However, at scale data gets extremely expensive and customers do have liberties with regards to governance and sovereignty. Often it is the case that platforms have whole controls and procedures around the lifecycle of data. And in this episode, we will focus on the complexity of scale when it comes to the day in the life of data.