Maximizing the Value of Testing in Retail and e-Commerce
Spending via smartphones is going up. According to Forbes, smartphones accounted for 46.5% of all holiday sales on Thanksgiving Day 2020, and 40% of sales on Black Friday. This means close to half of all purchases were made not only online, but on a smartphone—which makes the mobile shopping experience all the more critical. Customers expect their transactions and experiences to go off without a hitch. And if that doesn’t happen?