How Fivetran scales go-to market operations with Census reverse ETL
Learn how Fivetran uses Census for reverse ETL to sync product data, improve lead scoring, and scale marketing ops.
Systems | Development | Analytics | API | Testing
Modern Software Development For Today's Systems & Applications
What's New in insightsoftware's Angles for SAP 25.2
Discover how the latest release of Angles for SAP R2 introduces powerful User Currency support, making your financial reporting more flexible, transparent, and user-centric. Whether you're analyzing sales, costs, or stock values—view it all in the currency that matters most to you. This update is especially valuable for teams transitioning from R1 to R2.
Inside AWS Summit NYC 2025: Accelerating the next wave of AI innovation
I had the opportunity to attend the AWS Summit New York 2025 at the iconic Jacob Javits Center in July. The event brought together thousands of cloud enthusiasts, developers, and business leaders to explore the latest in generative AI, cloud innovation, and real-world applications across industries. From major announcements and product launches to immersive sessions and after-hours networking, the Summit delivered both inspiration and insight.
No source of truth? Expect friction. #revops #marketinganalytics #gtmstrategy
If Sales and Marketing can’t agree on where to look for the numbers, everything breaks. Kyle Lacy, CMO at @DoceboLMS, says the fix is simple: one shared source of truth (and he thinks it should be owned by Marketing). Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.
How to Measure Zoom Webinar Performance Using HubSpot + Databox | Data Snacks | Reporting Tutorials
Webinars are a powerful tool for marketing, but tracking performance across HubSpot and Zoom can get messy fast. In this video, Ali Schwanke, CEO at @SimpleStrat walks through exactly how to set up reporting to evaluate webinar success—like registrations, attendance, first-touch conversions, and even survey feedback—inside HubSpot and Databox. You'll learn how to centralize Zoom data, use HubSpot lists to segment attendees, and build a dashboard that’s exec-ready.
Truck Talk | Snowflake Superheroes Tell Us How They Use AI at Their Organizations
Our Superheros have some ideas about using AI to solve their challenges. Check them out in this episode of Truck Talk.
Truck Talk | Snowflake Superheroes Share Their Excitement About AI
The Snow Mobile hosted a handful of Snowflake Superheroes at our HQ in Menlo Park. In this episode of Truck Talk, they tell us about what excites them most about AI.
Why data and AI strategies must be linked (and how to make it happen)
Discover insights from a recent TDWI expert panel on integrating data and AI platforms.
Don't Boil the Ocean: How to Offer BI as a Service the Easy Way #agencylife #clientreporting
You don’t need a massive overhaul to start offering BI as a service. Start small, deliver value fast, and give clients clarity -- not complexity. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.
Why Your REST API Is Sabotaging Your Analytics Strategy
Your customers want dashboards and real-time analytics from your data. You’ve built a REST API thinking you’re providing great data access. But there’s a fundamental architectural mismatch creating hidden friction.