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keboola

Shadow AI Is Already Inside Your Company: Here's How to Control It Before It Blows Up

Jul 30, 2025 By Keboola In Keboola
Remember when employees went rogue with cloud apps and Shadow IT became IT's nightmare? Well, meet its chaotic sibling: Shadow AI. Employees everywhere are quietly dabbling with AI tools, and IT usually has no idea. It's fast, it's convenient, and it's also a ticking security bomb. Nearly 80% of companies already faced some AI-driven fiasco, from data leaks to embarrassing decisions - and IT leaders are seriously freaking out (TechRadar, 2025). But banning AI isn’t the answer.
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keboola

Keboola + Make: How I Automate Our Marketing

Jul 30, 2025 By Keboola In Keboola
I work in marketing, but I spend more time in automation flows than in campaign briefs. And I love it. ‍ At Keboola, I’m part of the Marketing team, but behind the scenes, I’m the one wiring up lead capture, validation, routing, enrichment, and notifications. Every form submission, every hot lead, every triggered campaign has to land somewhere fast and clean. ‍ That’s why I’m genuinely excited about this: Keboola and Make have officially partnered!
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Why ROI is overrated - try VOI instead

Jul 30, 2025 By Databox: Modern BI Software In Databox
Amanda Natividad, VP of Marketing at SparkToro, explains why smart marketers focus on Value on Investment (VOI) – not just return. In a Zero-Click Content era, not every campaign delivers fast revenue. Some drive long-term value across social, search, sales, and customer success. So if you're only chasing ROAS, you might be missing the real win. Think VOI, not just ROI. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.
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Inside Observe's Series C $156M Funding Round And The Future of Observability

Jul 30, 2025 By Snowflake Inc. In Snowflake
Observe just closed a $156 million Series C funding round, but that's only part of the story. In the last year, the company has tripled its revenue, doubled its enterprise customer base, and achieved an incredible 180% net revenue retention rate. Snowflake's Ryan Green sits down with Observe CEO Jeremy Burton for a deep dive into the strategy, technology, and leadership behind their growth. The conversation goes far beyond the funding announcement to explore the core of what makes Observe a leader in the shift to AI-powered observability.
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confluent

Confluent Announces $200M Investment Across Global Partner Ecosystem

Jul 30, 2025 By Kamal Brar In Confluent
Today, Confluent announced a $200 million commitment over the next three years designed to supercharge the growth and impact of its global partner ecosystem. This investment expands on Confluent’s partner-centric strategy; well over 20%* of the data streaming pioneer’s business in the past year has been partner-sourced, underscoring the ecosystem’s vital role in unlocking real-time use cases at scale.
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yellowfin

Tired of Surface-Level Analytics? Yellowfin's AI Powered Insights Gives You the Full Picture

Jul 30, 2025 By Yellowfin Team In Yellowfin
Have ever opened up a dashboard or report, and not known where to start exploring? Finding meaningful conclusions from a sea of charts and tables can be challenging and time-consuming. It's not always easy to see and understand the story your data is trying to tell, especially when you’re presented with a lot of information at once.
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yellowfin

Your Data Has a Story to Tell: Yellowfin 9.16 Helps You Find It

Jul 30, 2025 By Yellowfin Team In Yellowfin
The future of analytics is conversational, and with Yellowfin 9.16, it's here today. This release introduces a suite of AI-powered features designed to fundamentally change how you interact with your data. Forget complex queries and manual report building; now, you can simply click a button and get instant insights, charts, and narratives. Let's explore how.
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qlik

What is the Parquet File Format? Use Cases & Benefits

Jul 30, 2025 By Qlik In Qlik
Apache Parquet has become the de-facto standard for storing data used in analytics workloads, and has seen very broad adoption as a free and open-source storage format. When used as the underlying storage layer for Apache Iceberg, Parquet is also a foundational building block in modern lakehouse architectures, which enable warehouse-like capabilities on cost effective object storage. Let’s take a closer look at what Parquet actually is, and why it matters for big data storage and analytics.
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