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If you’re leading a data, analytics, or AI initiative right now, you know the pressure. AI is no longer a future project - it’s a business imperative. Executives want results, boards want differentiation, and the window to deliver is closing fast. That’s why Salesforce’s intent to acquire Informatica should raise serious questions for data leaders. Not just because of what it means for Informatica, but for what it could mean for your AI roadmap.

Fivetran's Quickstart data models transform data for quick and easy consumption by data teams and agents.

Customer service chatbots and co-pilots and smart call center analysis applications are prime use cases for AI and generative AI. These AI systems and agents can provide real-time recommendations, support customer service at scale, generate insights that can be used in downstream applications to reduce churn and increase revenue, and more. How can customer service organizations grow and optimize their use of data and AI?

Welcome back to our ongoing series on strategies for gaining an unfair advantage. So far, we’ve explored how leveraging the tech ecosystem, overcoming adversity, unlocking hidden value in data, fostering great partnerships, and balancing risk with reward can set your organization apart. Each topic has offered actionable insights and real-world examples to help you stay ahead.

Sometimes the biggest opportunities come disguised as unproven protocols released on a random Monday. Here’s why we bet on MCP before anyone asked us to. ‍ Two months before anyone knew what MCP was, we made a bet that it would fundamentally transform how people interact with their data infrastructure.

AI Needs All Your Data. Your ETL Vendor Is Charging You to Keep It Locked Away. In this post, we explore why legacy ETL pricing models are fundamentally misaligned with the demands of modern AI workloads.

In the last decade, AWS has redefined how businesses build data pipelines. Its ETL toolset isn’t just about moving datasets, it’s about orchestrating security, compliance, scale, and efficiency. Whether you're migrating legacy data systems or building modern ELT workflows, AWS offers a robust, versatile stack of services to meet virtually any requirement.