The excitement (and drama) around AI continues to escalate. Why? Because the stakes are high. The race for competitive advantage by applying AI to new use cases is on! The launch of generative AI last year added fuel to the fire, and for good reason. Whereas the existing portfolio of AI tools had targeted the more technically minded like data scientists and engineers, new tools like ChatGPT handed the keys to the kingdom to anyone who could type a question.

How Fivetran and Redkite combine to help retail enterprises understand, track and meet the needs of their customers.

There are few technologies as ubiquitous – and crucial for business success – as APIs. APIs connect different software systems together, forming a common language that allows for substantial portability, scalability, and extensibility. What is just as important as the systems themselves is understanding the systems and discovering insights about their usage.