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Pfizer, Envision Pharma, Vida Health, Lyra Health, and Maravai LifeSciences use Fivetran to optimize operations, ensure compliance, and drive better patient outcomes.

We live in a world of events. The phone in your pocket is emitting data about your location, and receiving a notification to order your morning coffee from your favorite shop en route to work. Your thermostat knows you’re out for the day, and adjusts the temperature to save energy. Your refrigerator automatically orders a replacement water filter after serving a given amount of water. Railway sensors send a location event for cars passing by.

If you ask any advertiser about the most disruptive factor in recent years, they’ll probably hesitate between two contenders: privacy and AI. While AI is poised to have a transformative impact far beyond advertising in the future, one thing is certain: No organization today can address use cases involving consumer data without prioritizing privacy. Before we dive into the world of data clean rooms, let’s take a quick trip back in time to set the stage.

Sales reps dedicate just two hours each day to active selling, according to HubSpot research. At Snowflake, our sales team found they were wasting 10 to 15 minutes searching for the right content every time they needed to answer a single question, like “Can you explain how Snowflake handles data integration from various sources?” Valuable content was scattered across different platforms, forcing employees to hop between various tools to assemble the right information.

New AI and Machine Learning (ML) solutions have become one of the most powerful tools in today’s technology stacks. These support the ability to process and analyze vast amounts of data to identify patterns and to make forecasting more reliable. AI has been driving innovation in healthcare, finance, and retail. Now, it's beginning to revolutionize the field of software engineering. This article shares some of our innovations in applying AI to software engineering processes.

Event tracking is critical to product analytics, providing deep insights into how users interact with your product. It involves monitoring and analyzing specific actions (events) users take within your application or website. These insights are pivotal for enhancing user experience, improving product features, and driving growth.