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Whether you love, hate or remain indifferent towards data, it’s impossible to deny its importance in today’s business landscape. Businesses across all sectors and industries collect data and perform data analysis, to better understand their customers and business processes, in an effort to boost productivity, reduce expenditure and gain competitive advantage.

Embedding analytics into your application? New browser restrictions are on the way for Google Chrome that can block some third-party content that uses cookies from being accessible to users by default, in addition to restrictions in Safari and Firefox you may have already seen.

Did you know data scientists spend around 60% of their time preprocessing data? Data preprocessing plays a critical role in enhancing the reliability and accuracy of analytics. This blog will discuss why data preprocessing is essential for making data suitable for comprehensive analysis.

Data integrity refers to protecting data from anything that can harm or corrupt it, whereas data quality checks if the data is helpful for its intended purpose. Data quality is a subset of data integrity. One can have accurate, consistent, and error-free data, but it is only helpful once we have the supporting information for this data. Data integrity and quality are sometimes used interchangeably in data management, but they have different implications and distinct roles in enhancing data usability.

By combining speech-to-text with BigQuery's analytics capabilities, you can understand things like customer sentiment and recurring product issues.

The ever-growing threat landscape of hackers, cyberattacks, and data breaches makes data security a top priority, especially when integrating analytics capabilities directly into customer-facing applications. To make informed decisions, it’s crucial to understand how embedded analytics platforms function from a security standpoint.

An effective data governance strategy is crucial to manage and oversee data effectively, especially as data becomes more critical and technologies evolve. This strategic approach to data governance aligns with findings from a McKinsey survey, suggesting that companies with solid data governance strategies are twice as likely to prioritize important data — leading to better decision-making and organizational success.