We often find it hard to remember the world we left behind, but cast your mind back, say, 20 years, and we lived in a very different world. Personal Computers and the internet were on the rise, and businesses were all becoming connected. This provided companies with immense opportunities in terms of collaboration and digital adoption, and on the flip side, it eased the distribution of computer viruses. Today we barely even think about our antivirus software and policies.
It’s 2023 and with the new year comes an opportunity to drive innovation, growth, and digital transformation with data in the face of ongoing economic turbulence. If Snowflake’s report, How to Win in Today’s Data Economy is any indication, data-driven organizations are poised to emerge as the winners of the year with 77% Data Economy Leaders, which is only 6% of those surveyed, experiencing annual revenue growth versus 36% of Data Economy Laggards, the lowest-performing survey group.