Systems | Development | Analytics | API | Testing

Analytics

Data Privacy is for Life, Not Just One Day a Year

This Saturday, January 28th sees Data Privacy Day come round again, an international effort to empower individuals and encourage businesses to respect privacy, safeguard personal data and enable trust. As always this should act as a reminder that every individual within an organization requires a basic understanding of their internal privacy rules and regulations.

Manufacturing Data Ingestion into Snowflake

Accessing data from the manufacturing shop floor is one of the key topics of interest with the majority of cloud platform vendors due to the pace of Industry 4.0 adoption. Industry 4.0, also known as the Fourth Industrial Revolution, refers to the emerging trend of technological transformation in manufacturing and related industries.

11 Predictions Data Experts Have for the Year Ahead

It’s 2023 and with the new year comes an opportunity to drive innovation, growth, and digital transformation with data in the face of ongoing economic turbulence. If Snowflake’s report, How to Win in Today’s Data Economy is any indication, data-driven organizations are poised to emerge as the winners of the year with 77% Data Economy Leaders, which is only 6% of those surveyed, experiencing annual revenue growth versus 36% of Data Economy Laggards, the lowest-performing survey group.

Fast-Growing Startups Thrive On Snowflake

Startup companies who build their network infrastructure around Snowflake find they not only can be better at using data to deliver a superior customer experience, but they can easily scale their business when they start to achieve explosive growth. In this episode of “Data Cloud Now,” Gautam Srinivasan, Snowflake India Correspondent chats Ben Gotfredson, Head of Startup Programs at Snowflake, talks about all the ways Snowflake energizes startup companies, as well as the huge business opportunity for those who want to build an app directly on Snowflake.

Why Column-Aware Metadata Is Key to Automating Data Transformations

Data, data, data. It does seem we are not only surrounded by talk about data, but by the actual data itself. We are collecting data from every nook and cranny of the universe (literally!). IoT devices in every industry; geolocation information on our phones, watches, cars, and every other mobile device; every website or app we access—all are collecting data. In order to derive value from this avalanche of data, we have to get more agile when it comes to preparing the data for consumption.

Data Driven Marketing: Small Businesses' Ticket to the Top

According to the U.S. Small Business Administration’s Office of Advocacy, small businesses account for approximately 99.9% of all businesses. That’s a massive chunk of the U.S. economy. While they are high in number, the issues they face are relatively higher, too. Nearly 35% of small business owners report ‌that they aren’t generating any profits, with inflation being the biggest of their worries.

How to launch a modern analytics strategy

We’ve established that we’re living in the defining decade of data. Data underpins the seismic technology shifts of the past few years, transforming the way we buy, work, make business decisions, even value our companies. As ThoughtSpot’s co-founder Ajeet Singh said, “Once in a generation, the opportunities to create a legacy increase massively. It happens when truly tectonic shifts happen in the ecosystem. We’re living through one of those times.”

Continual + Hightouch: The AI for CX Upgrade

With inflation and other disruptive market dynamics massively impacting consumer behavior, is it any surprise that personalization tops the list of strategic actions for CMOs in 2023? Yep, people tend to stick around when digital products and experiences fulfill their personal needs quickly and accurately. And topping the list of powerful tools for personalization? Machine learning and AI, of course, from product recommendations to targeted offers based on digital customer and behavioral data.