Systems | Development | Analytics | API | Testing

AI Marketing Forecasting: The Plan Is Only as Good as the Data It Can See

Ask a Marketing Lead how the quarterly plan actually gets built. Not the strategy, the mechanics. The answer, in most teams, is a spreadsheet: spend pulled from five ad platforms with five different backends, pipeline exported from the CRM, last quarter’s numbers copied from a deck, targets negotiated in a separate thread. One customer described their version of it to us in a sentence that needs no editing.

How to Use the Shopify MCP with Claude, What It Does Well, and How Databox MCP Completes the Picture

Shopify’s MCP servers give Claude real command of your store, from storefront conversations to bulk product updates. Analytics is the one job they were never built for, and pairing them with Databox MCP closes that gap.

Top 10 Reasons to Invest in Product Experience Management (PXM) Software

Implementing a PXM solution provides numerous benefits to your organization, from improving efficiency to increasing sales, reducing returns, and promoting customer loyalty. Today, we’re going to explore these benefits in more detail. Interested in the distinctions between PIM and PXM? See our breakdown of how they differ (but are also similar) here.

Beyond Migration: Elevating the SI Role to Strategic AI Architect

For years, the mandate for System Integrators (SIs) was clear: lead the "cloud-first" migration. The promise was lower costs, greater agility, and seamless innovation. But for many enterprise customers, that promise remains unfulfilled. Instead of agility, organizations have inherited a complex, fragmented data estate. Data is siloed across on-premises legacy systems and multiple public clouds, creating governance headaches and inflating infrastructure costs.

The Analytical Work Business Users Won't Hand Over to AI

The AI-analytics category has one operating assumption: AI’s job is to do more of what humans currently do. Adoption is measured by delegation surface. Success is when AI takes the whole task. Ask the executives running AI daily what they refuse to delegate, and you get a different story. Actually, you get the same story, from operators who do not know each other, running different companies, across different functions.

Build a BigQuery AI agent with ADK & Cloud Run

In this video, Mazlum Tosun walks Martin Omander through building and deploying an AI data agent. Watch along as the team takes a BigQuery database (the company's data goldmine) and open it for plain English questions, using Agent Development Kit (ADK) and Model Context Protocol (MCP). Resource links: Speakers: Martin Omander, Mazlum Tosun Products Mentioned: BigQuery, Agent Development Kit, Cloud Run.

The Threats We See. The Risks We Don't

Living in South Florida, I've spent a lot of my career talking to customers about disaster recovery through the lens of hurricanes. Those conversations are easy because everyone understands the threat. We can watch a storm develop for days. Weather stations track every shift in direction. Data centers activate contingency plans. Business continuity teams prepare for impact.