Systems | Development | Analytics | API | Testing

Get the most out of Shopify Analytics

Running an eCommerce store is very much like flying a plane - you can reach unprecedented heights, but you won't be able to do it blindfolded. You have to see where you are going to touch the skies. E-commerce analytics gives you the guidance to make the right choice and scale your online store to new heights. In this article, we will take a deep dive into Shopify Analytics Shopify offers analytics as an out-of-the-box default service to all Shopify store owners and admins.

Four ways static dashboards are costing your business

Ask any analyst how they spend the majority of their work day and they’ll tell you: Performing remedial tasks that provide no analytics value. 92% of data workers report that their time is being siphoned away performing operational tasks outside of their roles. Data teams waste an inordinate amount of time maintaining the delicate data-to-dashboards pipelines they’ve created, leaving only 50% of their time to actually analyze data.

Achieving Data Agility Fuels Growth for Financial Services

Data paves the way for every strategic move made by banks and insurance companies. Whether looking to create a new service, complying with regulations, or overhauling and re-engineering legacy operations, a massive data project is always central to the effort. For financial services businesses, the pace at which they can reshape and repurpose data has become a key determinant of their ability to predict market trends and meet client expectations.

BigQuery admin reference guide: Tables & routines

Last week in our BigQuery Reference Guide series, we spoke about the BigQuery resource hierarchy - specifically digging into project and dataset structures. This week, we’re going one level deeper and talking through some of the resources within datasets. In this post, we’ll talk through the different types of tables available inside of BigQuery, and how to leverage routines for data transformation.

PII Pseudonymization: Explained in Plain English

Data processors handle an abundance of data — including personal information about individuals. As the collection and use of data become more widespread, governments continue to enact laws that protect personally identifiable information (PII). Failing to comply with such laws means risking serious fines and penalties, and damaging public trust. Masking PII through pseudonymization is one way to protect it.

What the Death of the Cookie Means for Marketing Analytics

Google Chrome is moving ahead with its plans to deprecate third-party cookies in 2022. The death of the cookie follows more downstream changes to Internet privacy. Marketers need to tackle how these changes will impact their advertising reach but also their ability to collect, measure and analyze their ad data.