PropTech teams sometimes plan an AI initiative by starting with the wrong question. They ask which model to use before they can answer a more basic one: is our property data ready for any of it? AI pilots may stall not because the models underperform, but because the property data feeding them is fragmented across MLS feeds, PMS records, and CRM exports, duplicated across sources, and missing the ownership, tax, and location context a model needs to reason.