How to compete with analytics-first software vendors
These are a new class of vendors like Gainsight and C3 who are building applications based on the idea data will drive a transaction, rather than transactions driving the data. The challenge for every enterprise software vendor is how to respond to this threat because it's going to be difficult. For big vendors, you're going to have vested interests internally who don't see this challenge coming or don't know how to respond to it. Some may even underestimate the threat of the change.
