74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

With the new year in full swing, many QA teams are looking for ways to level up their processes and skill sets to have a big impact in 2019. We sat down with Rainforest’s QA Strategist and Consultant Melissa Tondi to discuss the challenges and trends the industry can look forward to this year. Read our interview with Melissa below for her take on the biggest issues QA teams face and what steps teams should take in 2019 to ensure a successful year.

To begin, following the success of the Dashboard Bundle released back in November, we are now launching the Visualization Bundle, which includes seven of the most popular visualization extensions from our open source community. These additional chart types dramatically improve how our customers can visualize data. More to come throughout the year with new and exciting advancements via our bundled extension strategy.

Since starting out in 2011, we at Mobile Jazz have been privileged to build some of the world’s most popular apps, accumulating a combined total of over 500 million downloads across all our products. When dealing with apps of this reach and popularity, testing is crucial: a slight glitch that sneaks through the QA process will result in a deluge of complaints.

To say that organizations today are facing a complex data landscape is really an understatement. Data exists in on-premises systems and in the cloud; data is used across applications and accessed across departments. Information is being exchanged in ever-growing volumes with customers and business partners. Websites and social media platforms are constantly adding data to the mix.

Application programming interfaces (APIs) are both the glue between systems, data, and applications and the mechanisms that let developers leverage functionality and data for new purposes.