Analytics

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. There has been widespread excitement about the potential of gen AI to open brand-new creative opportunities and unlock unprecedented efficiencies. At the same time, there has been understandable concern about issues such as inherent bias, deep fakes and the impact of gen AI on jobs.

Delivering transformational innovation and accurate business decisions requires harnessing the full potential of your organization’s entire data ecosystem. Ultimately, this boils down to how reliable and trustworthy the underlying data that feeds your insights and applications is. This applies to modern generative AI solutions that are particularly reliant on trusted, accurate, and context-specific data.

As technology advances, so do user expectations. Advanced analytics has emerged as a hot topic and a key area of focus for buyers looking to provide higher quality analysis to inform business decision-making in a turbulent market. Furthermore, the era of cheap money is over. Funding is scarce and Independent Software Vendors (ISVs) must ensure their offer is seen as an essential expense for financially constrained buyers, delivering quick value, quality, and innovation.

Fivetran’s fraud detection solution combines data acquisition, ingestion and movement capabilities with BigQuery data analytics and machine learning.