At the end of March, we released the first version of Cloudera SQL StreamBuilder as part of CSA 1.3. It enabled users to easily write, run and manage real-time SQL queries on streams from Apache Kafka with an exceptionally smooth user experience. Since then, we have been working hard to expose the full power of Apache Flink SQL and the existing Data Warehousing tools in CDP to combine it into a state-of-the-art real-time analytics platform.
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?
Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.
