The Business Benefits of AI-Powered Analytics

Everyone from managers to C-suite executives wants information from analytics in order to make better decisions. Business analytics gives leaders the tools to transform a wealth of customer, operational, and product data into valuable insights that lead to agile decision-making and financial success. Traditional business intelligence and KPI dashboards have been popular solutions but they have their limitations.

Globe Telecom leverages data governance tools from Talend for heightened marketing performance

Globe Telecom, one of the largest providers of digital services in the Philippines, was operating in a saturated market with limited opportunity to expand. Any strategy for growth depended on nurturing customer relationships and fostering lifelong value with each customer. For Globe Telecom, getting customer data was never the problem — telecom companies produce terabytes of data every day.

How to Track Website Sessions by Email Source | Data Snack #13 | Hubspot Marketing & Databox

With so much time and energy that goes into building our email lists (and we all know that building a lead-gen strategy is not for the faint of heart), it’s important that the emails themselves are holding up their end of the deal. We’ve got a brand new episode of Data Snacks to show you an easy way to track, analyze, and report on just that. If you want to understand…

Learn how to stream JSON data into BigQuery using the new BigQuery Storage Write API

The Google BigQuery Write API offers high-performance batching and streaming in one unified API. The previous post in this series introduced the BigQuery Write API. In this post, we'll show how to stream JSON data to BigQuery by using the Java client library.