How Did Your Paid Marketing Channels Perform on Black Friday?

It's a week after Black Friday, and the results are in! While online spending didn't break a new record this year, it still totaled a massive $8.9 billion, making Black Friday one of the biggest sales days ever for digital merchants. Online sales were even healthier on Cyber Monday, totaling $10.7 billion. But how did paid marketing contribute to all those holiday shopping season sales? Some e-commerce retailers struggle to measure the effectiveness of their paid campaigns.

Best ETL tools for Snowflake

ETL (extract, transform, load) is the backbone of modern data integration, efficiently migrating massive quantities of information into a data warehouse like Snowflake. But with so many Snowflake ETL tools on the market these days, how can you choose the best for migrating your data? Below we’ll discuss our favorite Snowflake ETL tools, including their pros, cons, and user reviews so that you can make the choice that’s right for your situation.

In AI we trust? Why we Need to Talk About Ethics and Governance (part 2 of 2)

In part 1 of this blog post, we discussed the need to be mindful of data bias and the resulting consequences when certain parameters are skewed. Surely there are ways to comb through the data to minimise the risks from spiralling out of control. We need to get to the root of the problem. In 2019, the Gradient institute published a white paper outlining the practical challenges for Ethical AI.

Keboola vs Azure Data Factory: The 8 critical differences

ETL pipelines help companies extract, transform, and load data so it is ready to provide insights and value to the company. But running a smooth data operation depends on building reliable and scalable data ingestion pipelines. SaaS vendors like Keboola and Azure Data Factory take away the heavy lifting.

5 Best Practices for Building a Successful Startup

There's never been a better time to be an entrepreneur looking for investment funding. Global venture capital activity grew mightily in the first half of 2021, and the trend appears to be continuing as we head into 2022. However, that doesn't mean building a new company is any easier. The same inherent resource and growth challenges exist, and venture capitalists still want to see value creation and strong indicators for future success before they invest.

Future of Data Meetup: Future of data and analytics in the Hybrid & Multi Cloud

The most valuable and transformative business use cases require multiple analytics workloads and data science tools and machine learning algorithms to run against the same diverse data sets. It’s how the most innovative enterprises unlock value from their data. Turning data into useful insights is not easy, to say the least. The workloads need to be optimised for hybrid and multi-cloud environments, delivering the same data management capabilities across bare metal, private and public clouds. In this session, we will discuss how businesses can leverage the combination of best-in-class software and public cloud to help businesses turn raw data into actionable insights, without the overheads and without compromising performance, security and governance.