Analytics

It’s time to get back to my favorite topic in visualization – how to best use color. I’ve written about it before in two of my previous posts, which you can read by clicking here and here. But, for this post, I’m going to go into a bit more detail on some tips and tricks that you can use.

Trigo is a provider of AI & computer vision based checkout-free systems for the retail market, enabling frictionless checkout and a range of other in-store operational and marketing solutions such as predictive inventory management, security and fraud prevention, pricing optimization and event-driven marketing.

Back in the old days, marketing was ridden with a lot of guesswork. Sometimes, unexpected campaigns brought new leads and converted prospects into customers. Other times, the best-designed campaigns flopped, the market remained unmoved and all you could hear after the launch of a campaign was silence. Data-driven marketing rose from the pains of this insecurity and took on the overwhelming growth of data for its support.

Similar to other companies in the entertainment industry, gaming companies typically drive revenue from three sources: in-app purchases, ads, and subscription. A couple of examples of these sources include creating different in-app purchase options for each game and various ad units from multiple ad networks. While this diversity in revenue streams may be advantageous from a business perspective, from a technical standpoint, it creates numerous challenges.