From switching to remote work to auditing your expenses, 58 businesses share their top cost-saving strategies for growing businesses.

In the business world today, data is becoming increasingly more important with each passing year. If your company is not taking the time to learn how to store, analyze and scale data properly now, it could prove detrimental to the business in the long run. However, just as bad data practices can hold your company back, good data practices can propel the company forward. APIs are one tool that any business can use to begin better utilizing their data today.

As data continues to grow at an exponential rate, our customers are increasingly looking to advance and scale operations through digital transformation and the cloud. These modern digital businesses are also dealing with unprecedented rates of data volume, which is exploding from terabytes to petabytes and even exabytes which could prove difficult to manage.

How life for data professionals keeps getting better (and more interesting!)

The job of a modern marketer never stops. In today’s always-on, digital world you can spend forever tinkering with taglines and targeting and still never get to the bottom of why some campaigns perform while others don’t. Is your messaging personalized enough? Are you utilizing the right channels? Are you allocating your budget correctly? To dig into these insights you need data.

Not sure how to use customer data to improve your marketing? Check out these 7 tips coming straight from the pros.

Snowflake is one of the most popular choices for building cloud data warehouses, integrating dozens or hundreds of data sources in a single centralized location for easier analysis. But while Snowflake’s record-breaking IPO in 2020 made headlines, it’s not quite as clear how to perform Snowflake data integration. To use Snowflake as a data warehouse, you'll need some way of connecting Snowflake with your other applications and systems.

With over 150,000 customers, Salesforce remains the world's No.1 customer relationship management (CRM) platform. No other CRM comes close. However, there are some things Salesforce can't do. If you want to align customer data with your marketing objectives, you might integrate Salesforce with a platform like HubSpot, Marketo, or Zoho. Unfortunately, that's easier said than done. Below, learn the challenges of syncing Salesforce data with marketing platforms and how ETL provides a solution.

Operational Database is a relational and non-relational database built on Apache HBase and is designed to support OLTP applications, which use big data. The operational database in Cloudera Data Platform has the following components: Atlas provides open metadata management and governance capabilities to build a catalog of all assets, and also classify and govern these assets. The SDX layer of CDP leverages the full spectrum of Atlas to automatically track and control all data assets.

At Singular, we have a pipeline that ingests data about ad views, ad clicks, and app installs from millions of mobile devices worldwide. This huge mass of data is aggregated on an hourly and daily basis. We enrich it with various marketing metrics and offer it to our customers to analyze their campaigns’ performance and see their ROI. The upshot is that we receive tens of thousands of events per second and handle dozens of terabytes of data every day, managing a data set of several petabytes.