Analytics

As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data platforms that consolidate and activate known customer information have emerged to help companies generate ROI from their data. At present, nearly 80% of marketing organizations already have a customer data platform or are developing one.

At Google Cloud, we work with organizations performing large-scale research projects. There are a few solutions we recommend to do this type of work, so that researchers can focus on what they do best—power novel treatments, personalized medicine, and advancements in pharmaceuticals.

We hear from our users in the scientific community that having the right technology foundation is essential. The ability to very quickly create entire clusters of genomics processing, where billing can be stopped once you have the results you need, is a powerful tool. It empowers the scientific community to spend more time doing their research and less time fighting for on-prem cluster time and configuring software.

In this release, we’ve focussed on providing exceptional capability for our customers - both enterprise and software companies - to create and deploy embedded analytics experiences that drive user adoption with minimum amount of effort and coding.