How to Track Website Sessions by Email Source | Data Snack #13 | Hubspot Marketing & Databox

With so much time and energy that goes into building our email lists (and we all know that building a lead-gen strategy is not for the faint of heart), it’s important that the emails themselves are holding up their end of the deal. We’ve got a brand new episode of Data Snacks to show you an easy way to track, analyze, and report on just that. If you want to understand…

Learn how to stream JSON data into BigQuery using the new BigQuery Storage Write API

The Google BigQuery Write API offers high-performance batching and streaming in one unified API. The previous post in this series introduced the BigQuery Write API. In this post, we'll show how to stream JSON data to BigQuery by using the Java client library.

Is Integrate.io or Daasity the Better Platform?

Data analytics helps you make better business decisions. However, keeping data in disparate systems will only complicate analysis. That's why you need a data integration platform like Integrate.io or Daasity. These tools help you move data from different places to one centralized location. The result? A single source of truth for all the data in your organization. But which platform should you invest in? Integrate.io or Daasity? Learn more below.

NN Investment Partners' Papyrus Team Delivers End-to-End Data Visualization with Snowflake's Data Cloud

Marcel Naumann, Senior Engineer Investment at NN Investment Partners, sees a future where fluid, easily accessible data and insights help portfolio managers achieve returns while investing in a responsible manner. We spoke with Naumann to learn how he’s making this future a reality with the Snowflake Data Cloud. NN Investment Partners (NN IP) manages assets for investors across 37 nations.

Building Iterable's Data Mesh Using Snowflake: Three Components of an Innovative Data Management Strategy

Big data has been revolutionizing the digital marketing landscape: organizations are gathering data from numerous sources; data streams are being collected at unparalleled speeds; and businesses are dealing with a variety of data structures, from emails to user behaviors to financial transactions.

The Lost Art of Questioning

Asking the right questions of your data and knowing what you are looking to find is a critical component for gaining insights from your data that drive specific actions. Data is not black and white; there is so much you can do with it. Accordingly, two people with the same data can come up with very different insights. This is because so much depends on the specific problem to be solved and the approach you take to solve it.