Analytics

We had a great time at the Snowflake Summit last week with customers and fellow partners! Thanks for coming up to our booth and sharing your thoughts on your experiences with Snowflake. A few main topics kept coming up that we thought were worth sharing.

We all know that data is important and that becoming a data-driven enterprise is critical to future enterprise success. But recent events threw into sharp relief just how critical data is to business. Google announced its intention to buy Looker for $2.6 billion dollars. Several days later, Salesforce announced that it would be purchasing Tableau for $15 billion dollars. What can we make of these acquisitions?

I clip in and drive down on the pedals with all of my energy, legs turning and lungs burning as my heart rate soars during this cycling test. I continue to push my limits during this eight-minute, all-out effort. Why would anyone put themselves through such an exercise? The answer is testing. It is a great method to determine the current baseline, establish targeted areas for development and set milestone events.

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Earlier this year, Unravel released the results of a survey that looked at how organizations are using modern data apps and general trends in big data. There were many interesting findings, but I was most struck by what the survey revealed about security. First, respondents indicated that they get the most value from big data when leveraging it for use in security applications. Fraud detection was listed as the single most effective use case for big data, while cybersecurity intelligence was third.

I often get asked why Yellowfin is always the first to market with new products - it’s because of our innovation culture. Our innovation is something that we’ve even been recognized for by BARC and Gartner. Here are three things that we do to create a culture of innovation that enables us to live and breathe new ideas.

Data integration is one of the hardest things developers have to do, but the talented members of the Talend User Group have lots of ideas on how to make it easier. Stitch, now part of Talend, recently hosted the inaugural meeting of the Philadelphia Talend User Group in their office. It was a great time characterized by interesting presentations, tons of food, and a chance to meet and talk with peers who use Talend products.