Apps are essentially technology products—products that aim to solve a problem for users. Design is a salient feature in all apps; it is how users understand, interact, and use a product. The less intuitive an app is in terms of design, the harder it is for its target audience to learn to use it. Poor design ultimately costs products their user-base. No one will return to an app that is hard to use, nor recommend an app that is difficult to understand and learn.