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Deliver an Impactful Customer Experience Strategy in 5 Steps

Marketing, sales, and growth leaders are screaming “customer is king”. There is a palpable FOMO around customer-centricity: But what we are missing is a concrete guide that showcases how to build better customer experiences. In this step-by-step guide, we will dive deep and showcase how to set up a customer experience strategy from the ground up to delight your customers.

Free Content Optimization Tools You'll Wish to Have

Articles customized for browsers are one of the simplest techniques of getting website visitors. Astonishingly, large corporations spend a lot of money on SEO copywriting. However, you may produce SEO-optimized content without paying a dollar by using automated tools. It is possible to do keyword research, acquire link ideas, check for plagiarism and enhance readability by employing SEO writing aid tools.

Building a Churn Insights Dashboard with Continual and Streamlit on Snowflake

In this tutorial, we’re going to build an interactive customer Churn Insights Dashboard using the open-source Python framework, Streamlit, and the Continual predictions generated in Part 1: Snowflake and Continual Quickstart Guide. In Part 1, we connected Continual to Snowflake and used a simple dataset of customer information, activity, and churn status to build and operationalize a machine learning model in Continual to predict the likelihood of a customer churning.

What is Oracle Database?

Oracle is a complete enterprise cloud platform that helps companies transform their business and accelerate innovation. Oracle offers a comprehensive and fully integrated cloud applications and platform services stack. With Oracle, businesses can take advantage of the latest technologies to improve operations, drive growth, and extend their reach into new markets. This article will discuss what Oracle is and how it can benefit your business.

How to Use Integrate.io to Transform Ecommerce Data

How are people discovering your Ecommerce business? What factors make a new buyer most likely to become a recurring customer? Why did a best-selling product on your Ecommerce website suddenly plunge in popularity? The answers to these questions and more can be found when you transform Ecommerce data to extract the insights hidden within. Of course, to do so, you’ll need a powerful, robust, and production-ready ETL and data integration platform like Integrate.io.

What you need to know about Google Analytics 3 and Google Analytics 4

Google recently announced that the current Google Analytics 3 (Universal Analytics) will come to an end in July 2023 (now extended until October 2023) and they’ve encouraged all current users to start using the new GA4. Google Analytics 4 is the new version of the current GA reporting portal that current users have used to analyse the performance of their sites.

Identity Verification and KYC in a Digital Age

Identity verification is a crucial step in ensuring someone is who they say they are. This idea is brought through digital identity verification. This reduces the effects of individuals from creating a fraudulent identity, engaging in fraud-related crimes, or acting without the permission of someone else. Organizations must detect the identity of an individual as they manage many prominent security issues like identity theft, data breaches, and fraudulent transactions.

4 Ways Transportation Companies Can Enhance their Supply Chain Operations

Transportation companies hold together the world’s supply chain. Shipping goods internationally, transporting fuel from refineries, bringing products to retail outlets, and delivering packages last mile to consumers’ homes—transportation is the glue of the economy. This responsibility comes with enormous pressure. These companies are on the hook when deliveries run late due to things like shipping container shortages.

ClearML Autoscaler: How It Works & Solves Problems

Sometimes the need for processing power you or your team requires is very high one day and very low another. Especially in machine learning environments, this is a common problem. One day a team might be training their models and the need for compute will be sky high, but other days they’ll be doing research and figuring out how to solve a specific problem, with only the need for a web browser and some coffee.

Top three ways to use self-service analytics for marketing operations

As the Senior Director for Marketing Ops at ThoughtSpot, I’m the owner of our full marketing and sales tech stack. So, you know. No pressure. I started out as a Marketing Analyst — certified Tableau superuser, the whole deal. And I’ve got to say what I can do now versus what I could do then is night and day. What used to take me hours in Tableau back in 2015 literally takes me minutes in ThoughtSpot.