Integrating iOS Push Notifications Using Swift
Push notifications play a vital role in user engagement and retention, keeping users up to date and creating a sense of FOMO that leads to purchases. And in iOS, we get the added benefit of Apple’s Push Notification Service (APNs). which acts as a middleman between the app server and the user’s device, facilitating the delivery of push notifications even if the app is not active or the user is checking another of their apps.