What Grocers and CPG Companies Need to Know About Post-Pandemic Shopping
The COVID-19 pandemic has changed nearly everything. It’s affected nearly all Americans, and as such, it’s impacted every organization they interact with, both B2C and B2B. One industry that has had its operations turned upside down is the grocery industry. Grocery stores and their consumer packaged goods (CPG) suppliers and partners had to improvise and adapt nearly overnight to accommodate the changing demands of shoppers.