18 SaaS Metrics and KPIs Every Company Should Track
Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level. Most SaaS companies struggle to achieve predictable revenue growth, while even public SaaS companies struggle to achieve profitability. To make a SaaS company successful, you can’t just change your software delivery model to the web and expect it all to work. You have to make thoughtful, data-driven decisions when it comes to your marketing, sales, and customer success operations.