Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients
Struggling to prove the value of your work to your clients? Learn how to create an agency report that’ll showcase your results in a compelling and effective way.
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Creating Dashboards from Multiple Data Sources - a Marketing Superpower
By combining metrics from multiple data sources, you can create more informative, more insightful reporting dashboards.
6 Business Data Report Templates Every SMB Needs
From annual and financial reports to sales activity and marketing reports, 10 pros share their top data report templates.
Best Google Analytics Reports for Clients
From customer acquisition and retention to goal completions and keyword analysis, 50 marketers share their top client report templates from GA.
How To Get True ROI From Your Account-Based Marketing (ABM)
Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.
New: Create Custom Metrics for Pipedrive CRM, HubSpot CRM, and HubSpot Marketing with Query Builder
Dig deeper into your performance using advanced filters.
Interview with Associate Director in Product Marketing, SmartBear
Jennifer talks about her work at SmartBear and various tasks that the Marketing team performs. She also deep-dives into UI testing trends and shares her thoughts on why TestComplete is such a successful tool.
Unlock Marketing Analytics Power with the Snowflake Data Cloud
Over the past two decades, marketers have faced an uphill battle in trying to turn marketing into a fully data-driven discipline. Our challenge is not that we don’t have enough data but that data has been difficult to access and use. Marketing, sales, and product data is scattered across different systems, and we can’t get a complete picture of what is going on in our businesses.
What the Death of the Cookie Means for Marketing Analytics
Google Chrome is moving ahead with its plans to deprecate third-party cookies in 2022. The death of the cookie follows more downstream changes to Internet privacy. Marketers need to tackle how these changes will impact their advertising reach but also their ability to collect, measure and analyze their ad data.
Become an affiliate marketer with these easy steps
One of the viable options to earn money working from home and without having to spend a lot of money to start your own business is affiliate marketing. Becoming an affiliate marketer in 2021 is very easy and all you need is passion and dedication to promoting products and services that you are familiar with, have some experience, or simply are interested in promoting. Affiliate marketing also allows you to run your own business with a small upfront investment and all while working from home.