LinkedIn Is a Revenue Channel (If You Know What to Look For) - with Brendan Hufford
Is LinkedIn really just a vanity channel? Brendan Hufford doesn’t think so. In this episode of Move the Needle, Brendan – founder of @GrowthSprints and SaaS growth advisor – shares how he uncovered a direct correlation between LinkedIn impressions and revenue. He breaks down how he ran the experiment, what tools he used, and why more GTM leaders should stop obsessing over perfect attribution and start looking for meaningful correlations across channels.