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4 Ways Gen AI Can Help Brand Advertisers and Ad Agencies Engage Consumers

Uncertainty is the new norm for today’s brand advertisers and advertising agencies. Google has once again changed its stance on third-party cookies, keeping them for at least the time being. With the future of cookies still uncertain, many advertisers have already been preparing to use alternative targeting strategies, such as first-party data and contextual targeting.

Optimizing DevOps with Kubernetes Ephemeral Environments: Efficient Testing and Deployment

Ephemeral environments transform software development by providing temporary, isolated spaces for testing and deploying microservices without affecting production. Given its robust orchestration capabilities, Kubernetes excels at creating these temporary environments, allowing teams to efficiently manage and scale containerized applications. By integrating tools like Helm and Kustomize, developers can maintain a codified version of their app and its dependencies.

The Future of Cloud Infrastructure: Trends Shaping 2025 and Beyond

As we venture deeper into the digital age, cloud infrastructure continues to evolve rapidly, pushing the boundaries of what’s possible for businesses and individuals. By 2025, cloud computing will not just be a tool but a cornerstone of innovation and efficiency, driving significant technological advancements. Let’s explore the critical trends poised to shape the future of cloud infrastructure, including serverless computing, edge computing, and AI-driven management.

Implementing Usage-Based Billing for Enterprise

Enterprises are continually seeking innovative ways to optimize their pricing models and drive revenue growth. Usage-based billing, where customers pay based on their actual consumption, has emerged as a compelling strategy. Unlike traditional flat-fee models, usage-based billing aligns more closely with customer needs and behaviors, offering flexibility and scalability that are crucial in a competitive market.

Squash Your Ruby and Rails Bugs Faster

A bug in software can be disruptive, elusive, maddening, and invasive. Indeed, a developer often needs the tenacity of Edison to find and fix an issue. But grit isn't the only asset a developer requires. One also needs information to debug code: What are the symptoms and effects of the issue? What is its frequency? Pervasiveness? Provenance? The evidence and artifacts of a bug — a core dump, stack trace, log, or test case — are invaluable.

5 Benefits of Automating the Pharmaceutical Product Lifecycle

Developing, distributing, and monitoring a drug or medical device is an extensive process. It involves the coordination of people, systems, and substantial amounts of data. Production slowdowns negatively impact the product lifecycle, adding unnecessary costs and keeping valuable products from the patients who need them. The need for automation is evident.