Design, speed, and simplicity are the winning flavors for any mobile banking app. By possessing these characteristics, the fintech app can entice any smartphone enthusiast, the number of whom is steadily increasing. The industry’s major players recognize that the pervasiveness of mobile phones in our lives must be used as a tool to win loyal users for FinTech businesses.

Imagine having a powerful tool that revolutionizes how you communicate and do business with your customers. That’s precisely what Customer Relationship Management, or CRM, offers. It’s a category of software solutions combining data-driven technology to enhance customer interactions and improve business performance.

Today’s fast-paced development environments require new approaches to testing. Enter continuous performance testing. Unlike traditional performance testing, automated continuous performance testing is part of every build, monitoring the application continuously under increased load. With continuous performance tests, organizations with lots of users can expect to improve the customer experience, prevent major outages, and find and resolve issues faster.

As travelers increasingly expect personalized experiences, brands in the travel and hospitality industry must find innovative ways to leverage data in their marketing and product experiences. That said, managing vast, complex data sets across multiple brands, loyalty programs and guest touchpoints presents unique challenges for companies in this industry. Enter the Composable CDP on the Snowflake AI Data Cloud for Travel and Hospitality.