Requests to Central IT for data warehousing services can take weeks or months to deliver. Central IT teams at large organizations face a proliferation of IT projects arising from the complexities of markets and from the needs of internal lines of business (LoBs). At the same time, Central IT must juggle cost and risk.
Over the last few weeks, I delivered four live NiFi demo sessions, showing how to use NiFi connectors and processors to connect to various systems, with 1000 attendees in different geographic regions. I want to thank you all for joining and attending these events! Interactive demo sessions and live Q&A are what we all need these days when working remotely from home is now a norm. If you have not seen my live demo session, you can catch up by watching it here.
Personal Identifiable Information (PII) has become a headache for most digital-first businesses in recent years. Everyone agrees we need rules to keep personal data safe, but there’s no universal PII Data Protection Act we can all follow. Instead, there is a worldwide patchwork of regulations, many of which have global implications. Sweden is one of the pioneers in data security laws.
Centralize all your company’s growth marketing channels’ data into one place for easy analysis.
Learn about ETL and ELT so you can decide which method works for you.
The key differences between Stitch, Jitterbit, and Xplenty: The average business pulls data from 400 different locations, which makes it tricky to generate valuable data insights. Data-driven organizations use an Extract, Transform, and Load (ETL) platform to pull all this information into a data lake or warehouse for deeper analysis. However, many businesses lack the technical skills (like coding) to facilitate this process. The three tools in this review make ETL workflows easier.
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.
