Snowflake Unlocks Data Value While Safeguarding Privacy for Both Roku and ViacomCBS
In the past, data leaders had to manage a balancing act between data access and governance. Granting too much access meant opening up the business—and the privacy of consumers—to risk. But if you hold back data, you can’t deliver great experiences and value to customers. The Snowflake Media Data Cloud empowers companies to let go of the balancing act. They now have a single platform to store, govern, and share data while maintaining strict data governance.