Quality Assurance (QA) professionals, comprising QA managers, testers, and developers, form the backbone of the software development lifecycle. Their software testing role is pivotal in ensuring the delivery of robust and error-free software. However, this journey is rife with challenges that demand innovative solutions and collaborative efforts. In this blog post, we'll delve deeper into the distinctive pain points experienced by each group within the QA ecosystem.
User engagement means how much a person uses an app and stays interested in it. It's super important for developers to give users good reasons to keep using their app. In mobile marketing, a big goal is to get more people engaged with apps. This can be done in different ways like sending them emails that they're interested in, making content that's just for them, and trying out new marketing ideas.