The job of a modern marketer never stops. In today’s always-on, digital world you can spend forever tinkering with taglines and targeting and still never get to the bottom of why some campaigns perform while others don’t. Is your messaging personalized enough? Are you utilizing the right channels? Are you allocating your budget correctly? To dig into these insights you need data.

Not sure how to use customer data to improve your marketing? Check out these 7 tips coming straight from the pros.

Javascript is here to stay! And the server-side Node.js project is no different 💚. This year marks the 12th (Dec 4, 2009) anniversary of the birth of Node.js, and although it may seem incredible, Javascript has been around for 25 years and the web respectively 32 years. The ecosystem of Node.js is mature and supported by an active community of library developers and authors. Being so popular, it also becomes an exciting challenge for crackers.

Congratulations on getting to part 4 of the “A beginner’s guide to test automation with Javascript (Nighwatch.js)” blog series! This part will help you to improve your test script (and make it cooler). We’ll explain different style suggestions and the overall script structure that we follow in Loadero to bring your script to a new level.

We are happy to announce a new major release of Kuma, and a new major release of Kong Mesh built on Kuma! Kuma 1.4 ships with 25+ new features and countless improvements, particularly when it comes to performance. As previously announced at Kong Summit 2021, Kong Mesh ships we enterprise capabilities for large scale service mesh deployments, like RBAC, and native support for Windows VMs.

In this guide, we'll look at adding performance testing to your development workflow with Buddy and k6. k6 is an open-source load testing tool for testing the performance of APIs, microservices, and websites. Developers can use k6 to test a system's performance under a particular load to catch performance regressions or errors.

For the next instalment in our series of interviews asking leading technology specialists about their achievements in their field, we’ve invited the CIO/CISO of World Insurance, Liz Tluchowski to share her thoughts on the state of Cybersecurity today. Liz is in charge of cybersecurity for both the corporate side of World Insurance, which is one of the 100 largest insurance brokerages in the U.S. and the 125 additional agencies around the country that they have acquired.

Snowflake is one of the most popular choices for building cloud data warehouses, integrating dozens or hundreds of data sources in a single centralized location for easier analysis. But while Snowflake’s record-breaking IPO in 2020 made headlines, it’s not quite as clear how to perform Snowflake data integration. To use Snowflake as a data warehouse, you'll need some way of connecting Snowflake with your other applications and systems.

With over 150,000 customers, Salesforce remains the world's No.1 customer relationship management (CRM) platform. No other CRM comes close. However, there are some things Salesforce can't do. If you want to align customer data with your marketing objectives, you might integrate Salesforce with a platform like HubSpot, Marketo, or Zoho. Unfortunately, that's easier said than done. Below, learn the challenges of syncing Salesforce data with marketing platforms and how ETL provides a solution.

Operational Database is a relational and non-relational database built on Apache HBase and is designed to support OLTP applications, which use big data. The operational database in Cloudera Data Platform has the following components: Atlas provides open metadata management and governance capabilities to build a catalog of all assets, and also classify and govern these assets. The SDX layer of CDP leverages the full spectrum of Atlas to automatically track and control all data assets.