We are entering into a new decade; it is exhilarating for everyone in different ways — and that includes SEO experts.

The ‘answer box’ that appears straight away at the top of Google’s organic results is otherwise known as a Featured Snippet.

Having an FAQ section on your website shows your customers that you care about their experience.

The 2020 Marketing LUMAscape showcases more than 8,000 tools marketers can use to generate leads, drive brand awareness, and measure all their marketing efforts. But with all those tools, comes a lot of disparate and siloed data. How do you bring them all together in a consistent, reliable, and fast way to understand your ROI, determine attribution, and see which of your marketing efforts are working?

The SEO landscape underwent a rapid shift in the past decade.

The world of digital marketing continues to grow and businesses of all sizes are tapping into the realm of SEO.

Virtually every marketing organization is taking steps to become more data-driven, but there are considerable gaps between vision and reality. According to a 2018 Salesforce report, only 47% of marketers have a completely unified view of customer data sources. Meanwhile, customer data complexity is only increasing. According to Salesforce’s 2020 “State of Marketing” study, the median number of data sources leveraged by marketers is projected to jump by 50% between 2019 and 2021.

When it comes to Google, the only true constant is change.