There have been predictions about SEO in 2021 for a long time.

Adopting a cloud-based data warehouse is your shortcut to superior marketing analytics and a 360-degree view of your customers.

If you run a digital business and you are still not taking advantage of SEO, you can’t expect your business to really grow.

ABM is a great strategy to help companies to their predefined target audiences.

Event management is at the heart of the trend of virtual events. Whether it is online trade shows, webinars, or live-streamed conferences & performances, everything is possible nowadays thanks to the latest technology. However, for hosting a successful virtual event, you need to opt for the right tech tools. With the help of these tools, you can drive registrations and engagement and run the event without any hassle.

Present-day users expect a lightning loading speed on any website they want to access.

Centralize all your company’s growth marketing channels’ data into one place for easy analysis.

Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.

Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content, optimize their ad spend through advanced marketing attribution, increase customer lifetime value, reduce churn, and more. While technology is making granular targeting and measurement possible, marketers are also doubling down on measures to ensure consumer privacy and data governance in their initiatives.