You might be wondering why a company site should have a blog section at all.

With this click-bait title and an answer as short as “more leads, better leads and cheaper leads”, I could wrap this article up in one sentence. Yet, even though that answer would not be very far from the truth for many startups, there is a lot more to it. Marketing is all about measurable results. The days when you could buy a billboard next to a football field without asking a few critical ROI questions are long gone.

You can evaluate the effectiveness of an advertising campaign as a whole. But in order to optimize it on an ongoing basis and get the most out of its budget, you need detailed data on the effectiveness of individual channels, creations, and locations. This is what UTM tags (or UTM codes) are for – parameters added to the landing page URL that don’t affect its display but allow the analytical package (e.g. Google Analytics) to record additional information about traffic sources.

Most marketers struggle to build an online presence and to create a better relationship with customers online.

Just as we are moving into more diverse entrepreneurial ideas, there is a massive revolution in executing the plans rightly. The advent of technology has not only brought solutions to revamp physical businesses but also introduced to avenues that are highly optimized and efficient in every sense. Many global sellers are always in the hunt of top B2B marketplace that offers a variety of features and services to help them grow faster.

Creating content for your website is like decorating the interior of your new house, if you don’t get it right, you would have your visitors dissatisfied and see them leave! Whether it is business or life, time is of the essence and the biggest currency in modern times. So, how can you create unique content, coping up with your busy schedule and other projects? It is quite simple, and you can go mobile! How?

Implementing SEO can be tricky, especially with the changes being introduced by Google over the past few years.

Small businesses often struggle with marketing, and especially generating qualified leads.

The world has gone digital today, and there is no denying that. The importance of the web and our dependence on it is as true as the sun rising in the east.