In today’s hyper-competitive market, where users have countless options at their fingertips, one truth stands out above all: quality keeps a user. The quality of your product, particularly its user experience (UX), directly determines whether customers stay with your brand or leave for a competitor. As your business evolves an exceptional UX is crucial – achieving this starts with a thoughtful approach to test automation.

‍ They started in awe, which soon turned into desperation to keep up, and it is only now that we have started realizing the utility and business value of our Artificial Intelligence (AI) goals. I like this stage of our industrial revolution, where we are no longer expecting magic from AI but are integrating it nevertheless for all the wonders it can still do for our businesses. This was the same space where our DevOps efforts started yielding enterprise-level transformations.

Many business processes involve communicating with external parties such as suppliers, logistics providers, insurance providers, and government institutions. Unlike internal communications, these inter-organizational communications usually have to follow various regulations and standards, and could introduce delays if one party doesn’t comply. Therefore, effective business-to-business (B2B) integrations are a key part of most digital transformation projects.

The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, and performance. OKRs became well-known after being used by Google and Intel and are now widely accepted across various industries, especially SaaS businesses.

Intelligent automation is transforming the manufacturing industry, optimizing operations, reducing costs, and enabling data-driven decision-making. However, to fully harness the potential of intelligent automation, manufacturers must measure its impact using specific Key Performance Indicators (KPIs). These metrics provide a comprehensive view of performance, help identify areas for improvement and demonstrate the value of automation to stakeholders.

Are you thinking about hand-coding an API? You have the perfect application in mind. It has an attractive UI and achieves everything the customer wants. However, it needs to connect with a Microsoft SQL Server database, so you have to start working on the data model and API. Hand coding APIs offers greater customization and control but is time-intensive, whereas API generation provides a faster, more streamlined approach with automated tools, albeit with less flexibility.

The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

Let’s be real – client reporting often feels like the marketing world’s equivalent of doing taxes—tedious, time-consuming, and to be honest, not the reason you got into this field. Adding to the frustration is the fact that, more often than not, many clients don’t even understand their reports. That’s why marketers often talk about how reporting feels like a necessary evil. But what if we looked at reporting as a tool for client retention?