Systems | Development | Analytics | API | Testing

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Why Data Literacy is Essential for a Data-Driven Future

In a world overflowing with data, our ability to understand, interpret, and utilize it effectively has never been more critical. 2.5 quintillion bytes of data are created every day and with the rise of automation, machine learning, and artificial intelligence, this number is only set to increase. Data literacy plays a vital role in making sense of this wealth of information, empowering us to make informed decisions, identify trends, and ultimately enhance business outcomes.

What exploratory testing really looks like

What is exploratory testing, really? IS there a right way to do exploratory testing? How has AI impacted the field of exploratory testing? On this very special holiday episode, the incredible Maaret Pyhäjärvi joins our panelists, Jason Baum, Marcus Merrell, Evelyn Coleman and Nikolay Advolodkin to talk about exploratory testing and answer questions from the viewers!

10 realtime data sources you won't believe are free!

If you’re looking to build an app with realtime data APIs but don’t know which data source to use, you may find yourself struggling to get started due to the sheer amount of options available to you. In this blog, we’ll dig into some of our favorite free examples to choose from (it’s worth a quick note to remind you to check their usage license and free tier allowance). Below are data sources split into transport, weather, and currency sources.

Drip: Revolutionizing E-commerce Marketing with Advanced Automation and Personalization

One example of a modern e-commerce marketing automation platform is Drip, which has different powerful features designed for businesses’ prosperity. In 2013, Drip came into existence and was later bought by Leadpages in 2016. It aims at making the marketing procedure for an internet shop simpler. It offers SMS message automation and streamlined email marketing campaigns for customer-centric individualization.

Is Your Financial Services Organization Ready to Leverage Generative AI?

As an industry built on data, financial services has always been an early adopter of AI technologies. In a recent industry survey, 46% of respondents said AI has improved customer experience, 35% said it has created operational efficiencies, and 20% said it has reduced total cost of ownership. Now, generative AI (gen AI) has supercharged its importance and organizations have begun heavily investing in this technology.

Retail Unified Commerce: Strategies, Benchmarks, and Cloud-Powered Triumphs

52% of customers pay more for a product if they anticipate an easy shopping experience – PWC Adyen’s research reveals a $3.3 trillion global opportunity, representing the potential revenue shift from negative to positive shopping experiences for retailers. Businesses that excel in tailoring services to meet customer needs and desires are adept at offering personalized recommendations and support throughout the entire buying journey.